Assignment 2.2 – LinkedIn Best Practices Memo

Memorandum 

To: The Photosynthesizers Team

From: Munisha Bhandal

Date: February 24th, 2021

Subject: Best Practices for Linked In

LinkedIn is an excellent tool for professionals to connect, explore new employment openings and other opportunities. In creating a LinkedIn profile it is important to incorporate several techniques to optimize your profile. These techniques include:

1. Personalize your profile: Your profile represents your personal brand, which is why it is important to include a professional headshot, and to add a “cover” image that reflects your profession (2).

2. Content: Post informative content that reflects your expertise and is customized towards your professional audience (1).

3. Be Active: Those that view your profile are aware of your activity levels. It is important to be active and engaged to increase your visibility on LinkedIn, therefore increasing your chances of building relationships (4).

4. LinkedIn Plus: Take advantage of new tools like LinkedIn Plus, which is a blogging platform. This is a great way to increase your followers and boost marketing efforts (3).

5. Communicate: Don’t be shy to reach out and connect to those whom you would like to work with. The Message facility allows you to have real-time conversations once you have made your connection (2).

6. Groups: Find interesting groups to join to discuss ideas and share industry news (2).

7. Professionality: Maintain professional etiquette at all times to maintain a good reputation (2).

8. Prompt Responses: Check your LinkedIn Inbox regularly so that you are able to respond promptly to messages (4).

9. Obtain Recommendations: Ask those that worked with you to provide recommendations highlighting your professional abilities. These would be used as professional testimonials for your profile (2).

10. Resume: Make sure to include an effective resume detailing your experience and emphasizing your areas of expertise (2).

I hope these are useful in optimizing our LinkedIn profiles.

References

1. “The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices.” Buffer, https://buffer.com/library/linkedin-marketing/. Accessed February 24th 2021.

2. “How to Use LinkedIn Effectively Getting the Best from the World’s Biggest Networking Site.” Mindtools. https://www.mindtools.com/pages/article/linkedin.htm. Accessed February 24th 2021.

3. “17 LinkedIn Marketing Best Practices.” Smartbug Media. https://www.smartbugmedia.com/blog/17-linkedin-marketing-best-practices. Accessed February 24th 2021.

4. “LinkedIn Etiquette and Best Practices [20 Do’s and Don’ts].” Top Dog Media.https://topdogsocialmedia.com/linkedin-etiquette-and-best-practices/. Accessed February 24th 2021.