MEMORANDUM
To: Team All-Stars, ENGL 301 writing team
From: Danae Echeverria, ENGL 301 student
Date: July 4, 2022
Subject: Research on Professional Networking on LinkedIn
Dear All-Stars,
Below is a brief summary of 10 techniques that are useful for developing a professional profile and networking skills on LinkedIn:
1. Personalize connections: Avoid sending default connection requests and invitations—invest time writing a personalized and custom message to each prospect.
2. Reply promptly: Check your LinkedIn inbox regularly and respond to messages and inquiries as soon as possible.
3. Use visuals to leave an impression: First impressions are visual—use a professional headshot and the right background photo to help your page engage attention.
4. Write a compelling headline and summary: Use simple and direct language to communicate your professional brand; include at least 40 words to optimize the search results of other members.
5. Identify relevant skills: Take a skills assessment test and display a Verified Skills badge on your profile.
6. Be active: Activity and engagement play a critical role in building relationships; post regular status updates, comment on others’ content, and engage with responses to your posts.
7. Provide social proof: Include information that proves you are credible through statistics, qualifications, and certifications.
8. Request recommendations: Include a Recommendations section on your profile to provide personal written testimonials that describe your experience working with you.
9. Use job search filters and alerts: Turn on the #OpenToWork profile setting and follow people and companies that align with your interests.
10. Apply to jobs: Stay consistent with job searching and take action within the first three days of a job posting.
LinkedIn functions as the foundation for your personal branding, and being fluent in LinkedIn practices can provide new ways to signal your skills and professional intentions. These 10 tips above summarize my research on best practices concerning professional networking on LinkedIn. Please let me know if you have any further questions or comments on any of the information provided.
Works Cited:
Dodaro, Melonie. “LinkedIn Etiquette and Best Practices [20 Do’s and Don’ts].” Top Dog Social Media, 20 Apr. 2021, topdogsocialmedia.com/linkedin-etiquette-and-best-practices/. Accessed 4 July 2022.
Niles, Michael. “Social Proof Is Not New the Idea of Social Proof Has Been around to Many Years and Is Not a Digitally Exclu…” Linkedin.com, LinkedIn, 14 Aug. 2020, www.linkedin.com/pulse/social-proof-what-why-important-michael-niles. Accessed 4 July 2022. https://www.linkedin.com/pulse/social-proof-what-why-important-michael-niles
Team Arrive. “Top 10 Tips to Optimize Your LinkedIn Profile | Arrive.” Arrive, 13 July 2020, arrivein.com/career-ca/top-10-tips-to-optimize-your-linkedin-profile-for-job-search-in-canada/. Accessed 4 July 2022.
Top 10 tips to optimize your LinkedIn profile for job search in Canada
“20 Steps to a Better LinkedIn Profile in 2022.” Linkedin.com, 2022, www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017. Accessed 4 July 2022. https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017
Enclosure: LinkedIn Research Memorandum
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