Memorandum
To: Team Kristy
From: Lovin Kahlon
Date: July 5, 2022
Subject: Best Practices for LinkedIn
Dear Team Kristy,
LinkedIn is a professional networking website that connects and strengthens professional relationships and aid in career development. Based on assignment 2.2, listed below are ten best practices for building your LinkedIn profile:
Personalize your profile: Using a professional headshot with a smile makes your profile inviting. Writing a compelling headline and providing a well-developed summary that clearly displays your strengths encourages the audience to reach out to you. Adding a visual or video makes your profile appealing and engaging to the audience.
Use relevant keywords: Optimizing your profile with relevant keywords will attract a professional audience. This will ensure your profile appears in appropriate searches.
Keep your profile updated and complete: Keeping your profile complete will ensure that your profile is genuine, credible, and not spammy. This contributes to viewers feel safe when they visit your page.
Customize your LinkedIn profile URL: Ensuring you choose a short catchy phrase relevant to your profession so that you can stand out from the crowd and be remembered.
Connect with the right people: Don’t be shy about contacting people you don’t know first-hand. Using the “get introduced tool” enables you to send a personalized message to your mutual connection first, asking to introduce you to your second-degree connection.
Join groups: You can meet new professionals by joining groups based on your interests or current profession and getting involved. As a result, you will be able to build your reputation and expand your network by connecting with professionals who share your interests and career path.
Maintain a consistent presence: The most important factor in building awareness and trust with your network is consistency. Sharing professional updates, content and replying promptly to messages is a great way to showcase consistency.
Recommendations and skill endorsements: A handy drop-down menu in your profile’s Recommendations section makes it easy to request recommendations from specific contacts. As a result, your viewers will get a sense of what makes you valuable.
LinkedIn Plus: In addition to offering a blogging platform, it also lets you know who has viewed your profile, an unlimited search feature, and expanded networking options.
Resume: By uploading your resume to LinkedIn, recruiters can view it before approaching you with relevant job opportunities.
For optimizing your LinkedIn profile, I hope you find the above best practices helpful. Thank you for taking the time to read.
References:
Johnson, Dave. “‘What Is LinkedIn?’: A Beginner’s Guide to the Popular Professional Networking and Career Development Site.” Business Insider, Insider, Sept. 2019, https://www.businessinsider.com/what-is-linkedin. Accessed 5 July 2022.
LinkedIn Pages Best Practices.” Linkedin.com, Web, https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices. Accessed 5 July 2022.
Carleton.Ca, Web, https://carleton.ca/career/wp-content/uploads/LinkedIn.pdf. Accessed 5 July 2022.
Schaffer, Neal. “21 LinkedIn Best Practices for Business Professionals to Follow for Success.” Social Media & Influencer Marketing Speaker, Consultant & Author, Neal Schaffer, Web, 16 Mar. 2021, https://nealschaffer.com/linkedin-best-practices/. Accessed 5 July 2022.
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