MM Report Outline

An Investigation on How to Attract More Customers to The Kings Arms

1. INTRODUCTION
   1. Background on The Kings Arms
   2. Purpose of the report and identification of the issue
   3. Data sources and methods of enquiry
   4. Scope of the enquiry
2. DATA SECTION
   1. The average amount of customers
      1. At The Kings Arms
         1. Graph showing the average amount of customers pre-pandemic
         2. Graph showing the average amount of customers post-pandemic
         3. Analysis of the results
      2. Amount of customers in nearby pubs post-pandemic
      3. Comparison to findings at The Kings Arms
   2. Investigative findings at The Kings Arms
      1. Interviews with Manager and The Kings Arms employees
         1. Summary of interview findings
      2. Survey completed by The Kings Arms customers
         1. Summary of the results
      3. Analysis of the interview and survey results
   3. Survey completed by customers at other pubs
      1. Summary of the results
      2. Analysis of the results
   4. Demographics of the area
      1. Graphs of demographics in the area
      2. Analysis of the findings
   5. Refurbishing the beer garden
      1. Description of the current beer garden
      2. The average cost of garden refurbishment
3. CONCLUSION
   1. Summary of overall findings
   2. Recommendations based on findings

Formal Report Outline (With correct Alphanumeric notation)