To: Members of Long’s Team
From: Long You
Date: Mar 4, 2023
Subject: Ten Best practices for using LinkedIn as a professional networking site
With over 750 million members in over 200 countries. LinkedIn is the world’s largest professional networking platform that allows users to connect with other professionals, and engage with industry-related content.
Here are the ten best practices for using LinkedIn as a professional networking site:
- Complete your profile: A profile that is complete and up to date will stand out since many users are unwilling to fully complete their profiles (Zide et al, 2014)
- Customize your LinkedIn URL for easy access and memory.
- Using a professional profile picture: Lacking of a picture may have a direct effect on perceived attraction (Edwards et al, 2015)
- Optimize summary section: A concise overview of your professional background will help attract readers to your profile.
- Personalize connection requests: Send customized personal friend request and explain why you want to connect
- Connect with professional focus: Connect people with relevant professional goals and interests
- Follow up with new connections: After making the new connection, follow up by sending a personalized message or setting up a call or meeting.
- Engage with your professional circle: Engage with your network by posting comments, sharing posts to make a constant presence.
- Search in LinkedIn: Use LInkedIn’s search engine to find relevant people in your field, such as alumni.
- Join in LinkedIn groups and follow your target organizations: Join in and follow your target groups in your field to connect with like-minded professionals.
By creating a LinkedIn profile, university students can showcase their skills, education, and experience, helping them stand out from other job applicants. Finally, LinkedIn is also helping students stay informed about their field of study.
References:
Zide, Julie, et al. “LinkedIn and Recruitment: How Profiles Differ across Occupations.” Employee Relations, Emerald Group Publishing Limited, 29 July 2014, https://doi.org/10.1108/ER-07-2013-0086.
Edwards, Chad, et al. “Social Presence on Linkedin: Perceived Credibility and Interpersonal Attractiveness Based on User Profile Picture.” Online Journal of Communication and Media Technologies, Bastas, 15 Oct. 2015, https://www.ojcmt.net/article/social-presence-on-linkedin-perceived-credibility-and-interpersonal-attractiveness-based-on-user.
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