Assignment 2.2 | Email Memo Concerning LinkedIn Best Practices

To: ENGL 301 Team: Writer’s Unite (Byung-Sun Park, Cheka Duheme, Alethea Kramer)

From: Carman Chu

Date: March 6, 2023

Subject: Ten Best Practices for Using LinkedIn as a Professional Networking Site

As requested in assignment 2.2, I’ve created a list after researching the best practices for using LinkedIn as a professional networking site. Here are the findings from my research:

1. A Good Profile Picture and Cover Photo: A professional-looking picture on your LinkedIn can create a strong visual first impression for potential connections.
2. Engagement With Others: Regular engagement with other professionals through commenting, sharing, and posting relevant content can help to increase visibility and bring more attention to your profile.
3. An Exceptional Headline: Your headline is the first introduction someone will see when coming across your profile, so an appealing headline will interest others.
4. Regularly Updating Your Profile: Updating your profile will allow potential business professionals looking to hire and connect to stay updated with what you’ve been up to.
5. Make Connections: Having lots of connections will help promote your profile by appearing on people’s searches or feeds. Having many connections with different people helps show your profile to people who may have mutual relations.
6. Highlighting Skills: The skills section on a LinkedIn profile shows viewers what skills you have and can offer. Highlighting relevant skills will bring traction from potential connections.
7. Customized URL: A custom URL is more appealing to people and will help you become easier to look up.
8. Recommendations: Positive recommendations from previous employers will boost your reputation with future employers. It verifies your skills and authenticity.
9. Staying Active: Consistency will boost the algorithm and bring more viewers to your profile. Active profiles also get higher preference when searched.
10. Strong Network: Having the most vital connections and networks will encourage those with the same or higher-level profiles to interact with you.

LinkedIn is a social media platform designed for professionals to connect and network with each other with other industry professionals through posts, messages, and groups. LinkedIn is good for job searching, recruiting, and networking with business professionals. Following these ten best practices will help you expand your professional network.

Thank you for taking your time to read my research, please let me know if you require any additional information.

Works Cited:

“20 Steps to a Better Linkedin Profile in 2023.” LinkedIn, https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017.