Avoiding Imperative verbs: more examples

** Avoiding imperative verbs improve the tone of a list of actions to take.

Example:

1. “Add a profile picture with a smile – Choose the correct profile picture that showcases a professional appearance where the face takes up 60% of the image and features a smile.

Rewrite:

1. The Profile Photo: choosing a photo that showcases a professional appearance will create an excellent first impression. The face should be 60% of the image and feature a smile.

Example:

1. “Grow connections – Grow the network by actively making connections and connecting to professionals within the industry of interest.

Rewrite:

1. Connections: Pro-actively growing a network by making connections with professionals in the industry is an excellent way to increase the value of using Linked-In for future opportunities.