Peer Review: Formal Report Draft

To: Justin Tang, ENGL 301 Student, <jtang102@student.ubc.ca>

From: Delsther James Edralin, ENGL 301 Student, <dedralin@student.ubc.ca>

Date: April 3, 2023

Subject: Peer Review on the Draft of the Feasibility Report for Implementing More Express Lines at Tim Hortons Located on UBC Vancouver Campus

Thank you for submitting your formal report draft. It is a thought-out report about the difficulties of the customer experience at the Tim Hortons branches around UBC. Please see the peer review of the draft below.

Initial Impressions:

The formal report appears to be concise and thorough. It has proper headings, is double-spaced, and appropriate font style and size. The document also has complete required sections which include the title page, table of contents, introduction, data section, conclusion, and reference page. Although some formatting and organization details are missing such as headers and page numbers.

The introduction section is helpful for the readers to fully understand the goal of this report. It provides the user an easy to digest background information about Tim Hortons at UBC, the benefits of express lines, the purpose and intended audience of the report, the methods of study, and the scope of inquiry. Each sub-sections of the introduction is well-organized and detailed enough to proceed to the data section.

The data section is helpful in providing information on the average order size, frequency of visits, wait times, and overall satisfaction of UBC students who visit Tim Hortons on campus. The use of pie charts makes the data easy to interpret, although providing additional information on the methodology of gathering the sample size and adding the number of respondents next to the percentages would have been useful.

Overall, the report identified the problem clearly in the current situation of Tim Hortons branches at UBC and provided practical and feasible solutions for it.

Formatting and Organization:

• Content and structure of the report are organized properly.
• Missing running headers and page numbers.
• Missing page numbers on the table of contents.
• Missing figure labels on illustrations.
• Reference is in proper MLA format.

Contents of the Formal Report Draft

Title Page:

• Title is straightforward which is good as the readers can understand what the report is about
• The recipient/audience section can be addressed to someone more specific. An example could be someone who handles Tim Hortons or Coffee Shop developments around campus along with their current office address.
• Do not forget to add a date for the final submission.

Introduction:

• Background information about the current wait times at Tim Hortons at UBC provides a short and concise description for the readers to effectively understand the current situation on Tim Hortons branches surrounding campus.
• Information about the benefits of express lines makes a clear distinction between different items that can be served without much preparation time which makes a point why the report has relevance. However, there needs to be some data to support this claim.
• Purpose and the intended audience is concisely stated as determining the feasibility of implementing more express lanes at Tim Hortons branches on campus.
• Methods of Study has detailed information about the primary data collection, which could have helped the secondary research section if the details were also specified.
• Scope of Inquiry questions align with the purpose of the report.

Data Section

Student Surveys:

• Data section for the student surveys provides detailed information about the average order size, frequency of visits, wait times, and overall satisfaction of UBC students who visit Tim Hortons on campus.
• The data presented is clear and concise. Pie charts also make it easy to interpret the results.
• This section could be improved if additional information can be provided such as the methodology for gathering the sample size and adding the number of respondents next to the percentages.

Secondary Research:

• Provides a brief summary of the secondary research based on the specific study conducted by Weng, Shao Jen, et al.
• Could be improved and more useful as secondary research when provided more details such as the research methodology, and specific findings to understand the significance and the validity of the study.

Conclusion Section:

• The summary of findings effectively summarizes the results of the student survey and provides a concise description of the situation of customer satisfaction at Tim Hortons on campus.
• Recommendations are practical and offer feasible solutions to improve the customer experience.

Final Impressions:

The report is well-written and presents clear solutions to the problem. However, some formatting details need to be addressed. Please read the following suggestions for the report:

• Provide more details on how the survey was conducted by adding information on sample size and methodology.
• Add the necessary formatting for the report such as page numbers and headers.
• Include more specific details in the secondary research section.

I commend your effort in writing a thorough and well-structured feasibility formal report draft about implementing express lines at Tim Hortons on UBC. I wish you success in the revision process for the final output. Thank you for allowing me to provide a peer review and also for taking the time to read this document as well. Please feel free to contact me at dedralin@student.ubc.ca for questions and concerns.