2.1 Memo for Formal Report Proposal

To: Dr. Erika Paterson, ENGL 301 Instructor, <erika.paterson@ubc.ca>
From: Angie Zhou, ENGL 301 Student, <angiezhou6@hotmail.com>
Date: February 23, 2023
Subject: Memo – Proposal for Installing a Mirror Inside Each Individual Change Room at Aritzia to Improve Customer Experience

As instructed in lesson 2.1, I have posted my proposal for the formal report on the team forum. Please find my formal report proposal attached below.

The attached proposal includes:

• Introduction to Aritzia: a popular Canadian fashion brand that mainly caters to women
• Statement of problem: a single mirror in a shared space outside the change rooms, instead of a mirror inside each individual change room, decreases customer experience and satisfaction
• Proposed solution: installation of a mirror inside each change room
• Scope: areas to focus my research – current Aritzia customers’ perspectives
• Method: anonymous online survey
• My qualifications: personal experience and familiarity with the Aritzia brand
• Conclusion: wrap up

Please let me know if you require any additional information.

Encl. ENGL 301 Angie Zhou Formal Report Proposal