Memorandum: Ten Best Practices for Professional Networking on LinkedIn

To: ENGL 301 Sangita’s Team
From: Helen Zhou, ENGL 301 Student, <hzhou2@student.ubc.ca>
Date: March 6, 2023
Subject: Ten Best Practices for Professional Networking on LinkedIn

Linkedin can be a very useful resource and platform for professional networking. To ensure that a profile stands out in the LinkedIn network and a specific industry, I have summarized a list of best practices for using Linkedin as a professional networking site:

1. Choose an appropriate profile picture – Having a professional profile picture will help make a great first impression and stand out.
2. Use a custom URL – Using a custom Linkedin URL makes the profile easier to find and share with others.
3. Add a comprehensive summary – A profile summary of experiences, skills, and desired careers will provide a complete and concise overview for professionals.
4. Gather connections – Connecting with familiar colleagues and professionals will help grow and expand the Linkedin network.
5. Get endorsements – Having others affirm essential skills or projects through Linkedin endorsements provides valuable credibility.
6. Share relevant skills – Listing important and relevant skills will emphasize expertise and capability within the industry.
7. Join Linkedin groups –  Joining Linkedin groups that are targeted towards a desired industry or profession will help with making meaningful connections.
8. Ask for recommendations – Personal recommendations can highlight important skills and experiences and ensure a more strong profile.
9. Post or share engaging and relevant content – Active content updates that are relevant and engaging will keep things interesting and informative.
10. Follow specific industries, interests, and influencers – Following relevant interests will ensure an active and engaging platform of professionals with similar goals.

Overall, utilizing Linkedin best practices would be beneficial in ensuring a high quality and engaging profile for professional industries.

Please let me know if you have any questions or need any additional information.

Works Cited

Balkhi, Syed. “Tips for Successful Networking on Linkedin.” Business.com, 21 Feb. 2023, https://www.business.com/articles/linkedin-networking-tips/.

Cox, Lindsay Kolowich. “How to Craft The Perfect Linkedin Profile in 2022: 21 Easy Steps.” HubSpot Blog, HubSpot, 20 Jan. 2022, https://blog.hubspot.com/marketing/linkedin-profile-perfection-cheat-sheet.

Deehan, Jane. “20 Steps to a Better Linkedin Profile in 2023.” LinkedIn, 1 Jan. 2023, https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017.

Kurtuy, Andre. “How to Network on Linkedin – 7 Proven Tips for 2023.” Novorésumé, 4 Jan. 2023, https://novoresume.com/career-blog/networking-on-linkedin.