2.3 Formal Report Outline

Formal Report Outline for Proposal for Installing a Mirror Inside Each Change Room at Aritzia to Improve Customer Experience

I. INTRODUCTION

   A. Background of current change room design at Aritzia

   B. Overview of problem areas

      1. Lack of customer privacy

      2. Increased number of purchase returns

   C. Purpose and intended audience for the report

   D. Brief description of data sources

   E. Scope of inquiry

II. DATA SECTION

   A. Analysis of collected data

      1. Anonymous surveys of current Aritzia customers

      2. Costs and places to purchase full-length mirrors

   B. Proposed solution and feasibility discussion

      1. Feasibility of installing a mirror inside each change room at Aritzia stores

      2. Impact on customer satisfaction with their shopping experience at Aritzia

   C. Potential risks and limitations

III. CONCLUSION

   A. Summary of findings

   B. Overview of recommendations