Assignment 2.3 | Formal Report Outline for The Development of a Navigation App for Metrotown Mall to Improve Customer Experience

The Development of a Navigation App for Metrotown Mall to Improve Customer Experience 

I. INTRODUCTION 

A. Background on Metrotown mall 

B. Background on the navigation around Metrotown mall 

C. Purpose of this report 

D. Brief description of the data sources 

E. Scope of inquiry 

II. DATA SELECTION  

A. Current Navigation in Metrotown Mall 

       1. Number of information/navigation stands 

       2. Distance between information/navigation stands 

B. Comparison to other Malls in Vancouver 

       1. CF Pacific Centre

C. Studies of navigation around Malls 

       1. Vancouver 

       2. Canada 

       3. International 

D. Conflicting Views of Studies 

       1. Population 

       2. Size of Malls 

       3. Tourism 

E. Analysis of Data Collected 

       1. Surveys by citizens of Metro Vancouver who shop at Metrotown 

       2. Analyzing the number of available information desks 

F. Proposed Solutions 

      1. Navigation App 

      2. Signs 

G. Feasibility Discussion

III. CONCLUSION 

A. Summary and interpretation of findings 

B. Recommendations