I am an undergraduate student at UBC engaged in a technical writing project.  The purpose of this survey is to obtain primary data for an analysis and investigation that aims to provide recommendations for improving the sustainable sourcing of raw ingredients in health supplement manufacturers, namely Organika Health Products Inc. The final formal report will be addressed to the CEO and COO of Organika Health Products Inc.  The data I gather from this survey will serve the ultimate purpose of providing recommendations to health supplement manufacturers for using more sustainable and ethical choices of ingredients. The survey contains 8 multiple-choice questions, and it should take about 5 minutes of your time. Your responses are voluntary and anonymous. Thank you, I appreciate your generous participation in my survey.

 

 

How often do you purchase health supplements or vitamins? (Count each product as one)

1. 8+ per month
2. 5-7 per month
3. 3-4 per month
4. 1-2 per month
5. I do not purchase any health supplements or vitamins.

 

Where do you usually purchase your health supplements or vitamins?

1. Supermarkets
2. Speciality vitamin and supplement stores
3. Online
4. Other
5. N/A

 

When purchasing health supplements or vitamins, what factors are important in your decision making? Order from most important to least important.  Leave out if not important at all.

1. Price
2. Brand
3. Word of mouth / recommendations
4. Ingredient composition (for allergenic reasons or other)
5. Source country
6. Certification logos on the label
7. N/A

 

How important to you is the country of origin where the health supplements and vitamins or their ingredients are made from?

1. Very Important
2. Important
3. Somewhat Important
4. Not very important
5. Not important at all

 

How important to you is the treatment of animals from where the health supplements and vitamins or their ingredients are made from?

1. Very Important
2. Important
3. Somewhat Important
4. Not very important
5. Not important at all

 

How often do you inquire or look up the information on ingredient sources for your health supplements and vitamins?

1. Every time
2. For most of the supplements I buy
3. For some of the supplements I buy
4. Never

 

If you inquire or look up the information on ingredient sources, how often did you get the information you sought?

1. Every time
2. Most of the time
3. Some of the time
4. Barely any time
5. Never
6. N/A

 

Given the choice between a supplement product ‘Supplement A’, and the same supplement product ‘Supplement B’ but that is known to be 100% sourced and made from sustainable or local sources, and assuming that Supplement A is $20 and that your default choice is Supplement B, at what price will deter you to opt for Supplement A over Supplement B?

1. $21 – $22
2. $23 – $24
3. $25 – $26
4. $27 – $29
5. $30+