Today, I want to share with you, a really interesting initiative leaded by Nespresso company. As we’ve seen in class this company is really committed to sustainability issues and they have created a program, that they want to achieve in 2020. They want consumers to drink “a cup of coffee that has a positive effect”. The Positive Cup program incorporates ambitious goals in the areas of coffee sourcing and social welfare; aluminium sourcing, use and disposal and resilience to climate change.
They are committed in sustainability in 3 different ways:
– Commitments on coffee: Nespresso sustainably will source 100% of its permanent Grand Cru range through the Nespresso AAA Sustainable Quality™ Program. They are expanding the Nespresso AAA Sustainable Quality™ Program in Ethiopia, Kenya and South Sudan. Moreover, they will want to assist farmers in achieving high certification standards – for example in water management, biodiversity and fair worker treatment – through their long-term partner Rainforest Alliance (since 2003) and Fairtrade International.
– Commitments on capsules: They encourage people to recycle their used capsules by having a link on their website in order to find the nearest recycling point. Then, they recycle these used Nespresso capsules and reuse them as new capsules, if it is possible. In 1991, Nespresso launched the world’s first capsule recycling system in Switzerland. Nowadays, they have reached 75% global recycling capacity. Nespresso have achieved this percentage, with 14,000 dedicated capsule collection points around the world.
– Commitments to the climate: Nespresso’s vision is to reduce the company’s carbon footprint by 10%. In addition, they aim to become 100% carbon neutral. At this moment, they are exploring ways that Club Members can opt in to contribute to this net-positive carbon consumption.
Do you have a Nespresso machine at home? What are you waiting for? Find your nearest recycling point using this link:
https://www.nespresso.com/positive/us/en#map-intro
Hey Berta,
I liked your post, as you mentioned I think we have talked about this in class, glad you did a post more in depth about it. However, it seems to me that Nespresso and Keurig are all trying to quickly cover up a major oopsy. In one of my other classes it was said that the founder of Keurig regrets creating the company, due to the amount of waste and pollution the small cups make. I’m glad to see that Nespresso is taking big steps to improving their footprint, and hopefully they can come up with more sustainable innovations.
Hello Berta,
I have actually thought a lot about how Nespresso tried to make it convenient to the user by having capsules instead of just a typical ground coffee container. It was a really big innovation, so to speak. However, as you mentioned, it had major consequences. I liked how you also mentioned how Nespresso is heavily committed to correct its own error. I actually own a Nespresso here and we have a few back home, and the company has made it quite easy for us to be able to recycle the pods. Thank you for your post!