Monthly Archives: October 2012

In our sixth class, we discussed Facebook’s IPO fiasco.  This led me to research the topic of IPOs and I found an article that discussed the idea of Twitter potentially meeting Facebook’s dreadful fate.  The issue, however, should not be how to successfully execute Twitter’s IPO, but rather whether or not they should have an IPO at all. A 21st century technology company like Twitter has no business in the present day stock market.  Wall Street is crawling with old […]

At one point in its lifetime, Research in Motion Limited was producing one of the world’s most popular cell phones.  Its BlackBerry gained such popularity that people began to call it the “CrackBerry”.  At its peak, RIM’s stock was priced at $148/share.  It is now worth $8/share. How did this collapse come about and how can a bourgeoning entrepreneur avoid the same fate?  Jason Fell wrote an article on this very topic in which he lists four main lessons to […]

Coca-Cola has been selling the world’s most popular carbonated beverage for the past 126 years.  How did this company reach its great success and more importantly, how has it remained at its position for so long? In class, we learned that once a company has positioned itself in the consumers’ mind, it is very difficult to budge.  I believe that Coca-Cola’s enduring success, however, is not only due to its early claim in the consumers’ mind, but also because of […]