4.3 Customer discovery: Interviewing customers and The Mom Test


Preparation is the key! This video demonstrates how to conduct effective customer interviews. It involves a lot of planning and a little bit of theatre from Blair and Paul to illustrate what to do and what not to do.

Customer Discovery – Interviewing Part 1


This video invites you to assess ‘good’ and ‘bad’ interview technique using “The Mom Test” example to help you prepare carefully for your own interview process. The objective is to save you from awkward conversations and allow you to get more actionable feedback.

Customer Discovery – Interviewing Part 2