The following video discusses how to evaluate the data gathered from your interviews. We use this data to assess whether our hypotheses about our customers are correct. As always, the objective here is to reduce risk and increase certainty.
Customer Discovery – From Test to learn
The best interviews are where you discover “it’s different than I thought”.
Suspend your own judgment. Challenge your assumptions. Watch out for confirming your prior beliefs.
- Talking to Humans, by Giff Constable. Success starts with understanding your customers. This excellent resource tells you how.
- The Ultimate List of Customer Development Questions. A list with examples of great questions to ask.
- Value Proposition Common Mistakes: Quick and useful tips from Steve Blank
Blank, S. [Udacity]. (2012, October 18). Common Mistakes With Value Proposition – How to Build a Startup [Video File]. Retrieved June 20, 2019, from https://www.youtube.com/watch?v=LwZvddbgU5A.
Constable, G., Rimalovski, F., & Fishburne, T. (2014). Talking to Humans: Success starts with understanding your customers. Middletown, DE.: Giff Constable.
Fishbein, M. (2017, September 11). The Ultimate List of Customer Development Questions. Retrieved June 20, 2019, from https://mfishbein.com/the-ultimate-list-of-customer-development-questions.