5.2 Competitive landscape: What if you are playing in an emerging space? The Petal Diagram


This video introduces another complementary tool, the ‘petal diagram’, to help you figure out your competitive landscape.

Customer Discovery – Competitive Space 2




Blank, S. (2013, November 8). A New Way to Look at Competitors. Retrieved from https://steveblank.com/2013/11/08/a-new-way-to-look-at-competitors/

Cunningham, A. (2015, June 30). Escape the Box: Three Great Ways to Use the Petal Diagram for Strategy. Retrieved from http://cunninghamcollective.com/insights/blog/2015/06/30/escape-the-box-three-great-ways-to-use-the-petal-diagram-for-strategy

Griffit, D. (2017, February 23). How to Talk About Your Competitive Landscape In Your Investor Pitch. Retrieved from https://medium.com/the-mission/how-to-win-your-competitive-landscape-in-your-startup-pitch-2519210864bb