This video introduces another complementary tool, the ‘petal diagram’, to help you figure out your competitive landscape.
Customer Discovery – Competitive Space 2
- A New Way to Look at Competitors, by Steve Blank
- How to Talk About Your Competitive Landscape in Your Investor Pitch, by Donna Griffit
- Escape the Box: Three Great Ways to Use the Petal Diagram for Strategy, by Andy Cunningham
Blank, S. (2013, November 8). A New Way to Look at Competitors. Retrieved from https://steveblank.com/2013/11/08/a-new-way-to-look-at-competitors/
Cunningham, A. (2015, June 30). Escape the Box: Three Great Ways to Use the Petal Diagram for Strategy. Retrieved from http://cunninghamcollective.com/insights/blog/2015/06/30/escape-the-box-three-great-ways-to-use-the-petal-diagram-for-strategy
Griffit, D. (2017, February 23). How to Talk About Your Competitive Landscape In Your Investor Pitch. Retrieved from https://medium.com/the-mission/how-to-win-your-competitive-landscape-in-your-startup-pitch-2519210864bb