“Bottom Up” market sizing can be challenging. Why do the hard work of chasing down data that may not be that accessible? Investors will want to see if you understand the challenges of building a business from the bottom up. They want to invest in people who have a clear picture of the market and competitive landscape. This means projections need to be grounded in reality!
Marketing Sizing- Bottom Up
This article provides a great bicycle pump example to help make the sizing process concrete:
- Best Way to Do a Market Analysis? Top Down or Bottom Up?, by Jeff Haden.
Haden, J. (2013, October 10). Best Way to Do a Market Analysis? Retrieved from https://www.inc.com/jeff-haden/bottom-up-or-top-down-market-analysis-which-should-you-use.html