7.1 Minimal Viable Product & Protype: Go fast, go cheap


With the previous work under your belt with customer discovery, we are now at the stage where we are no longer validating the problem, but the potential solution. But beware…many entrepreneurs can lose time and money at this stage because they want to build the perfect solution. In this video, Blair and Paul discuss the Minimum Viable Product and why it is crucial to take this step before building your actual product.



MVP isn’t about the perfect product. It’s about the important things you discover when you get people using it. The “Day in the life” of your customer helps you understand your customer’s problem. Your MVP is the minimum necessary to solve it.