8.2 Channel: Why you might want other players between you and your customer


We’ve just explored generating revenue, but in order to get money from customers, you must deliver your product. Channels are the way you get your product to your customer. This video walks you through an example of how distribution channels work. This is a complex issue, so it is a good idea to start thinking about distribution channels early!

Channels video




Coughlan, A. T. (2017, January 6). How to Ensure Your Great New Product Reaches the Right Customers. KelloggInsight. Retrieved from https://insight.kellogg.northwestern.edu/article/how-to-ensure-your-great-new-product-reaches-the-right-customers

Customer discovery: Identifying effective distribution channels for your startup. (n.d.). Retrieved from https://learn.marsdd.com/mars-library/customer-discovery-identifying-effective-distribution-channels-for-your-startup/

Weinberg, G. (2015, September 20). The 19 Channels You Can Use to Get Traction. Medium. Retrieved from https://medium.com/@yegg/the-19-channels-you-can-use-to-get-traction-93c762d19339