A fabulous tool to use when promoting an initiative or getting the word out on a company, social media is now even used in school. Facebook, Twitter, and Flickr are all relevant mediums utilised in this digital age.
The bandwagon looks quite full at this point...
Defined as being media utilised for social interaction employing highly accessible and scalable publishing techniques, social media has innumerable business applications, the most notable amongst them being linked to marketing.
FACEBOOK...one social media platform to rule them all
In some of the recent in-class business plan recommendations that outline what a company should do to further promote its goals, groups stated that they should forego traditional marketing techniques in favour of a cheaper, and a supposedly more effective social media strategy.
While this route may work up until a certain point, I am not of the opinion that a company can really grow without falling back on some from of traditional marketing, such as print, television, radio advertisements, or even just plain old word of mouth – this allows them to outreach to a much wider audience. It also explains why established firms spend billions on marketing; there is still relevance in doing so, although social media is an excellent supplement to have alongside it!
Apparently, traditional advertising is alive and well!
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