{"id":118,"date":"2012-03-14T20:50:12","date_gmt":"2012-03-15T04:50:12","guid":{"rendered":"https:\/\/blogs.ubc.ca\/enzowoo\/?p=118"},"modified":"2012-03-21T21:32:58","modified_gmt":"2012-03-22T05:32:58","slug":"comm-296-blog-post-4-the-importance-of-mis","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/enzowoo\/2012\/03\/14\/comm-296-blog-post-4-the-importance-of-mis\/","title":{"rendered":"COMM 296 Blog Post #4 – The Importance of MIS"},"content":{"rendered":"

As a keenly interested marketing student with a particular interest in Brand Management, I was doing some personal research. Through this informal investigation, I was able to come up with a laundry list of a Brand Manager\u2019s duties, which included dealing with: finances, advertising agencies, media agencies, promotions agencies, PR agencies, design agencies, legal staff, R&D, market researchers, supply chain & logistics technicians, and trade marketing specialists. Clearly, this is an enormous breadth of employees, but a spread required of any successful brand. As much as it struck me how many faces there needed to be for a brand to be held on its highest possible pedestal, it amazed me what commonality was linking all <\/em>of these very different divisions.<\/p>\n

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Coke & Pepsi did NOT get this far dilly-dallying with MIS<\/figcaption><\/figure>\n

My classmate and friend David Huynh asserts the importance of Management Information Systems, which can be seen in detail in his eloquently written blog<\/a>, but in a nutshell his declarations are absolutely founded. Information systems are the lifeblood of brand management, and it always struck me how underrated<\/em>, for the lack of a better term, properly maintained networks were. I could go through every single facet of a successful brand; using 7-Up as an example, how can we expect clear finances, accurate agency recommendations and briefs, relevant legal consul, product innovation, market surveys, and punctual logistics to be provided without up-to-the-second information systems?<\/p>\n

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Why don't we see 7-Up marketed like this anymore? MIS serves as a lifeblood for innovation.<\/figcaption><\/figure>\n

It is simply impossible for a company to take the proper steps and appeal to the right people at the right time without ample information telling them how to do just that; with the lack of a nearly completely transparent information flow, the cogs cannot work with each other to provide a well-oiled, fluid machine.<\/a>\u00a0(Watch the video in the link!)<\/p>\n

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All those parts need serious oiling<\/figcaption><\/figure>\n

And here we were, thinking marketing was all about flashy graphics and design. That school of thought, best reserved for a time long in the past, is completely contradicted by the realities of the modern brand manager. Many seek jobs that give them an opportunity to uphold and stimulate a high-functioning brand, but without impeccable management information systems, a brand is no better than the paper its printed on \u2013 and that is a hyperbole that may not be as far-fetched as you think.<\/p>\n

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Brand managers do not want to be left in the 50s; that's where MIS comes in<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

As a keenly interested marketing student with a particular interest in Brand Management, I was doing some personal research. Through this informal investigation, I was able to come up with a laundry list of a Brand Manager\u2019s duties, which included dealing with: finances, advertising agencies, media agencies, promotions agencies, PR agencies, design agencies, legal staff, […]<\/p>\n","protected":false},"author":2897,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/users\/2897"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/posts\/118\/revisions\/125"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/enzowoo\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}