{"id":611,"date":"2022-11-28T21:05:40","date_gmt":"2022-11-29T04:05:40","guid":{"rendered":"https:\/\/blogs.ubc.ca\/eoasquest\/?page_id=611"},"modified":"2023-12-05T12:59:06","modified_gmt":"2023-12-05T19:59:06","slug":"marketing","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/eoasquest\/marketing\/","title":{"rendered":"Marketing: attracting & inspiring students"},"content":{"rendered":"

QuEST goal 5:<\/strong> Initiate actions and recommendations to recruit, retain<\/strong> and inspire<\/strong> students with quantitative interests and capabilities.<\/p>\n

The EOAS department wants appropriate potential students & parents to find and recognize the opportunities and rewards of pursuing quantitative science degrees within the Earth, ocean, atmospheric, planetary, environmental and climate disciplines. Making these opportunities more visible and attractive has been a Departmental priority since before the QuEST project was instigated.<\/p>\n

Actions taken or ideas proposed in these sections target either potential<\/strong> students to support recruiting or existing<\/strong> students to inspire and support their preparation for life after graduating.<\/p>\n

These two targets sometimes overlap. For example<\/strong>, increasing the motivation of existing students should result in word-of-mouth endorsements reaching prospective students who are choosing degree programs. Also, showcasing important, timely and rewarding occupations will support career preparation for existing students and highlight the diverse opportunities to available to students who could choose to pursue QES degree programs.<\/p>\n

Initiatives targeting either of these two targets will also result in outreach opportunities that will benefit the Department’s public relations initiatives.<\/p>\n

Section contents:<\/strong><\/p>\n