Following our latest tutorial about information systems and how they track me at all times and during every second of the day I have been pretty shaken up about it and I am feeling powerless to stop the giant machine that is capitalism, but hey why not be another cog in an efficient machine? So, I have been looking through some blogs about marketing, and how different businesses deal with it, I looked at two friend’s blogs about marketing Vivian Ku’s and Adrien De laitre’s. Vivian discusses the use of market analysis by Nintendo to better improve the market segment in which they  should operate and where they stand with the consumers and how that helped them gain back consumer confidence and helped increase revenue for Nintendo. On the other hand, Adrien discusses how Market segments act differently in his Tesla review, and how the workings of one market are not translatable to another.

Vivian’s blog talked about how the hegemonic values of the company, Nintendo, hindered their growth; she talks about how Nintendo’s branding was heavily set into consoles and console gaming. This added to their refusal to expand to different markets and different platforms in which they could operate their products in, for example, they were so adamant about not getting into mobile gaming that they were missing a statistically huge slice of the pie, in market share terms. Nintendo decided to move into mobile gaming industry thanks to the market analysis that they did. They were making more revenue from the software rather than hardware, and the amount of software they can sell is limited to the amount of hardware, therefore in order to sell more software they are thinking of adjoining with smartphone technology to broaden their marketability and hopefully that will remedy the fall in sales. In my opinion, it was a very  smart idea for Nintendo to broaden into the mobile market, not only as a smart business decision but also as a very smart decision for fans like me.

Adrien’s blog focused on the opposite end of the spectrum, Tesla is a high-end, luxury car manufacturer that  has recently tried to venture into the market of affordable electric cars. However, they went from one end of the market to the other and they did not adjust appropriately. In the ‘high-end luxury’ market, there is rarely much advertisement and marketing associated with their products. The market is characterized by the lack of advertisements, and this has been working for tesla so far. However, translating that success onto a different market did not work as expected for tesla.

KU, V.

The Return of Super Mario – Vivian Ku’s Blog

DE LAITRE, A.

too good or another problem, teslas marketing

So this morning I was reading up on the fact that Donald Trump is, in fact, the new president of the USA, and thus far I can tell you that the future is not looking as bright as his orange skin does. I know I am one of many people who will be writing about trump and his ideals, but as absurd as his ideas may sound they may actually come true in the future; and having both legal and illegal family in the US it really really scares me down to the core as to what the future may hold.

I will be talking about the direct aftermath that electing trump has had on the US and its denizens. I will be using stimuli from the Huffington post to write my blog. The blog from the Huffington post that I am going to review is about the difference reactions people have had with the election and about the aftermath. I think Huffington post is a very good and reliable source as they use moderators to keep management of their blogging staff; furthermore, the blog I am using has snippets and images from different social media that reflect perfectly the ethos of the general public, it tells the story of the people without a secret agenda.

From the stimuli in the blog, it is clear that there is a severe problem with trump being president-elect, the problem is not Trump alone, it’s his ideals; his homophobic, racist, hate filled ideals. His supporters have been poisoned by them and have lost most if not all of their decorum, attacking others, vandalizing territory, threatening foreigners. Trump’s supporters seem to believe that just because he is president-elect they are allowed to be as inhumanly racist as possible.

Prime example of this is the fact that people of foreign decent have already been asked to move to the back of the bus… reminiscent of the ‘equal but separate’ ideology that was fueled back in segregation times; one vote, one person, one idea, and the whole country has been set back fifty years. The ideologies that president-elect Trump has spread are not ideals of peace or of unity, they are of hate and separation, not only does this further split apart the people it also fuels hate between them; This is not how a country should function.

PEOPLE SHARE FRIGHTENING IMAGES IN THE AFTERMATH OF TRUMP’S VICTORY