Following our latest tutorial about information systems and how they track me at all times and during every second of the day I have been pretty shaken up about it and I am feeling powerless to stop the giant machine that is capitalism, but hey why not be another cog in an efficient machine? So, I have been looking through some blogs about marketing, and how different businesses deal with it, I looked at two friend’s blogs about marketing Vivian Ku’s and Adrien De laitre’s. Vivian discusses the use of market analysis by Nintendo to better improve the market segment in which they  should operate and where they stand with the consumers and how that helped them gain back consumer confidence and helped increase revenue for Nintendo. On the other hand, Adrien discusses how Market segments act differently in his Tesla review, and how the workings of one market are not translatable to another.

Vivian’s blog talked about how the hegemonic values of the company, Nintendo, hindered their growth; she talks about how Nintendo’s branding was heavily set into consoles and console gaming. This added to their refusal to expand to different markets and different platforms in which they could operate their products in, for example, they were so adamant about not getting into mobile gaming that they were missing a statistically huge slice of the pie, in market share terms. Nintendo decided to move into mobile gaming industry thanks to the market analysis that they did. They were making more revenue from the software rather than hardware, and the amount of software they can sell is limited to the amount of hardware, therefore in order to sell more software they are thinking of adjoining with smartphone technology to broaden their marketability and hopefully that will remedy the fall in sales. In my opinion, it was a very  smart idea for Nintendo to broaden into the mobile market, not only as a smart business decision but also as a very smart decision for fans like me.

Adrien’s blog focused on the opposite end of the spectrum, Tesla is a high-end, luxury car manufacturer that  has recently tried to venture into the market of affordable electric cars. However, they went from one end of the market to the other and they did not adjust appropriately. In the ‘high-end luxury’ market, there is rarely much advertisement and marketing associated with their products. The market is characterized by the lack of advertisements, and this has been working for tesla so far. However, translating that success onto a different market did not work as expected for tesla.

KU, V.

The Return of Super Mario – Vivian Ku’s Blog

DE LAITRE, A.

too good or another problem, teslas marketing