In this article, Nike Inc., the world’s biggest sneaker and sportswear maker, admits it found falsified documents, underage workers and unpaid wages at suppliers in China.

The article talks in depth about how Nike treats the employees in a unfair fashion. To minimize cost and maximize profit, by employing underage child labour, and takes advantage of the low minimum wage set by the chinese government, also the lack of safety precautions in the factory. Despite being one of the most profitable sportswear company on the market, it does not satisfy its corporate social responsibility as a multinational company.

http://www.lilith-ezine.com/articles/fashion/Nike-Sweatshops-in-China.html

This article therefore addresses the possible underlining damages it could impact the brand image of Nike’s. resulting in a negative impression on customers. Moreover, Nike should try to have a striker policies on suppliers as China is Nike’s largest single-sourcing country, with some 180 manufacturers and about 210,000 employees.

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