Nowadays, an increasing number of companies built around community habits rather than superior products, many recent startups have now been given the name “Smartups“. What exactly are Smartups? Smartups are startups with business models based around “smarter” use of existing resources to reduce the population’s dependency on resource consumption. These companies generally operate housing, transportation, and food industries, all of which use large amounts of natural resources. Perhaps the most most notable example of a  smartup is Airbnb, a website allowing members to rent out accommodation. In the case of Airbnb, users of the website are able to earn fees by  sharing their flats, and while doing so,  they inadvertently change the community by efficiently using living space and housing. Providing shelter while generating income for the community allows  Airbnb  to enhancing social and economical conditions which ultimately creates shared value for the company and community. Furthermore, Airbnb is also environmentally sustainable  as their properties generate 63% less energy and 68% less greenhouse gases per night than hotels. By essentially being the world’s most ecological hotel chain, the company certainly possess a valuable point of difference. Currently, the company generates revenue by charging a 3-6% service fee for it’s bookings and is valued at a whopping $10 billion by TPC capital. Through the success of Airbnb, we may just see “smartups” leading the way in upcoming startup companies!