From http://goo.gl/MEPNxD

If you are a woman who wears above L-sized clothing, you better skip the heavily-perfumed A&F outlets.

Kevin Ding recently criticized A&F for “refusing to produce and sell above large-sized women’s clothing”, which you should also check out.

In my opinion though, I don’t think that this policy is a form of discrimination. Most clothing companies sell a wide range of sizes in order to supply a greater number of customers’ needs. Thus, companies aren’t necessarily obligated by law to produce all supplies.

In fact, A&F is employing a focus strategy on the customer segment of physically fit individuals. By utilizing this strategy, A&F enjoys a high standard of customer loyalty; a lot of my friends who wear A&F continually purchase their apparel. Furthermore, people who can wear A&F (and afford to) are perhaps wearing the clothes to associate themselves to the whole “physically-active” image. Overall, this strategy seems to work for A&F, except for the negative publicity they receive from some people. However, every business strategy will have its benefits and consequences.

In the end, I don’t think it’s a huge deal if you can’t wear A&F clothing; there are a plethora of substitute brands that are more fashionable.