From http://goo.gl/7YdGQ6

Urthecast is a new innovative business that will be offering live HD video footage from space for commercial sale.

Although the idea is quite intriguing, I feel that the company has a very limited amount of revenue streams.
In my previous blog, I discussed how moving companies may not need to retain their customers as much as the average business because people only move every five years. When looking at Urthecast’s cutomers, the issue isn’t retention, it’s acquisition.

At first, although the idea of live HD footage from space sounds cool, in the end, who would actually be willing to purchase this content? Well, the average consumer, unless was a die-hard geography fan, most likely has better methods of using their money. On the other hand, major news cables may want to purchase this, as the presenter stated during his presentation in our class.

I would argue though, that news cables most likely will not be very interested either; when, for example, a natural disaster happens, news agencies would deploy helicopters with HD cameras to get certain angles or a long focused shot. Using a satellite although sounds cool, I don’t think it fulfills a need, or improves on existing methods.