Living off YouTube

I mentioned how YouTube took advantage of the power of the Internet and made a business model out of it. Now I will talk about one of the many celebrities on YouTube,
Philip DeFranco (aka sxephil), who took advantage of YouTube and made a business model out of it.

Last year a study was released by TubeMogul regarding how much the top 10 YouTubers make a year. And the estimated amount is greater than $100,000 a year. And this estimate is only based on banner ads. For more info and a list of the top 10 YouTubers, visit this link:
http://www.businessinsider.com/meet-the-richest-independent-youtube-stars-2010-8

The last time I uploaded a video on YouTube I do not remember receiving any payment. So I assume that these top YouTubers make their 6 digit income by advertising. YouTube channels are taking over TV channels. Why? Half an hour ago I was walking past the silent study area in CLC. I saw at least 3 people on their laptop watching videos on YouTube. It is convenient, much more selection, and almost free.

Philip DeFranco started his YouTube career in 2006. The cost was probably less than $300 (for the camera). In about 5 years he has 10 employees, 2 companies, and a huge office. Here is a link of a recent event Philip DeFranco held in his office:

 

Noticehow spacious the office is, it is huge. He currently has 2 million subscribers and is the 15th most subscribed YouTuber. His recent videos are a million views.

It is known that Philip DeFranco had accepted payments to make videos for Jr.Carl’s burger and television series Fringe and Lie to Me. He also accepted sponsorships from State Farm Insurance in return for mentioning State Farm Insurance in his shows. But the main source of a YouTuber’s income is banner ads. Banner ads revenue is dependent on clicks and this depends on the number of subscribers. The more subscribers, the greater the clicks. So for those who are interested in making videos, consider sharing your videos on YouTube to earn banner ads revenue. All that is required is a basic camera and some charismatic and you can make a living.

Also, I’m a subscriber of Philip DeFranco’s YouTube channel. He talks about pop culture and current events every Monday to Thursday. The way he delivers news is more amusing than TV news channel like Fox.

Leave a Reply

Your email address will not be published. Required fields are marked *