I started using Facebook back when I just entered University. Facebook was becoming popular at that time. My wall was mainly dominated by my friends’ posts and pokes. Now, I see a lot of Twitter updates, YouTube videos, Pinterest pictures, and links sharing on my wall (I have not upgraded to timeline).

Social media has become more dependent. Social media website’s business model depends on its users’ activity. Firms seeking marketing opportunities are willing to spend more on websites with bigger user base and user activity. Thus, social media sites partners with each other to increase the amount of sharing opportunities for its users. This increases social media website’s bargaining power.

The integration between social media websites are important for growth. Pinterest’s recent growth is a result of integrating with Twitter and Facebook. And it is not just social media. Many users can log onto various websites using their Facebook account. The convenience and sharing capabilities promotes interactions and acceptances. Eventually, the majority of the website will adapt to this new trend.