Lately I realize that the 42 inch Sony LCD TV in my living room is covered in dust. The last time I turned it on was probably sometime around beginning of the year.

When I was a kid, back in the 1990’s, my main entertainment was the TV. I watched dramas on it, I watched cartoons on it, I watched VCD’s on it, I watched video tapes on, and played games on it. But some time in the mid to late 2000’s I began to use the TV in

my living room less and less. The internet has become so powerful, that I slowly preferred using my computer. The TV has become an ornament.

Getting back to the main topic – internet marketing. Traditional advertisement was dependent on the the existent of the TV. Companies like NIke, Coca Cola, and MacDonald’s spend hundreds of millions on television advertisement. In 2005 YouTube came along and changed everything. As people migrate from watching TV channels to watching YouTube video, firms came to realize the trend. Big firms started advertising using YouTube. Now when you want to watch a video on YouTube occasionally Ford’s commercial comes up first. I know this trend is not news to anyone. But this signifies that the world is changing because of the Internet. YouTube simply took advantage of it.