Blog link: http://www.sweetleafteablog.com/how-green-tea-can-help-you-lose-weight/

Picture link: http://www.sweetleafteablog.com/how-green-tea-can-help-you-lose-weight/

http://en.wikipedia.org/wiki/Sweet_Leaf_Tea_Company#mediaviewer/File:SweetLeafTeaCompany.png

The blog “How Green Tea Can Help You Lose Weight” seems to be a normal educational blog post. However, it is written by the Sweet Leaf Tea, which is a company that sells specialty teas. The blog is posted on the Sweet Leaf Tea official blog website, where none of the posts are directly linked to the company’s product. However, in my point of view, the company is actually promoting its product indirectly.

The blog itself gives a brief scientific explanation of how drinking green tea can help people losing weight such as it helps to mobilized fat from fat cells etc. I believe it is a smart way to attract potential consumers as people with the habit of drinking tea often prefer a healthy diet. Therefore, the topic truly attracts people’s eye. Also, it is written in the format of a blog, which it indirectly brings a less formal, and more human touch to the brand.

Posting blogs with supporting facts that positively influence the company’s product is a creative way of indirectly promoting both the brand and company. Comparing to the traditional advertisements, it has a relatively low cost and it can also be more convincing as it has no direct connections with any of the company’s product. In my opinion, creative thinking like this one should be encouraged.