How many of you hope to merge your hobbies with work life, which you are passionate for? I believe a lot of people do. As the emerging enterprise, UBREW, expands and opens its new store in Manchester, UK, this “home-made beer cram school” not only turns hobbies into businesses but also bring the quality of home-made beer to a new extent. UBREW is the first open brewery that offers membership for customers to get access to the equipment and lessons on brewing beer without needing to invest in expensive equipment. Also, it provides a decent taproom for those who are only looking for a drink of home-made beer.
Why is this rising company becoming more and more popular? Financial Times interprets the reason why UBREW becomes so popular is that it offers home-made beer lovers who want to brew/customize their own beer a wonderful place to fulfill their dreams. In other words, UBREW specifies its consumer segment and tries to make its services the best. Also, it follows the trend which home-made beer is getting popular that people would not only have a taste of it but also consider to make a living with it. “We’re helping businesses to succeed, will they all succeed? Most likely not, some may discover that they’re not very good at beer, not very good at brewing. We’re there to help them scale, and help them discover before investing 200k of their own money.” The co-founder of UBREW, Matthew Denham said.
According the report by IB Times, in order to install the massive 800-litre brewing machine, UBREW had been negotiating with EU for over 11 months. However, once the deal is passed, there are over 15 firms/clients willing to pay 500 pounds per month to take the initiative to use the machine right away. Moreover, before UBREW officially started its business, it had successfully raised 12000 pounds in 42 days through Crowdfunder. From the result, it is not hard to tell how confident the investors are. I would say UBREW is moving towards a big success because it has a clear customer segment and value proposition. It is at this point where the home-brew beer has a certain popularity yet UBREW is creating more value from it.
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