TruantToday is a messaging service company founded by two high school entrepreneurs, Zak Kukoff and Jonathan Yan, that notifies parents instantaneously via text and email when students cut or “skip” their classes. The group’s objective is to decrease absence and restore state and federal financing to school districts, which can lose as much as $50 each day that a student is missing.

This practical and somewhat simple-minded idea has transformed into an influential business helping schools and governments save tremendous amount of money, as well as motivating students to attend classes more. The project will be receiving $500,000 of funding for having an innovative idea, and such kind of reward gives hope and motivation for everyday people that are looking to start their own business.

TruantToday is further looking into expanding service all over the U.S, and this will be a positive influence as schools will save money and students will receive better grades, efficiently maximizing the full potential of education. A variety of analysis indicates that this will alter the minds of students as well, since they know the consequences of cutting their classes. With such enterprise, financially and morally, society and individuals can gain and improve.