According to Forbes, 2013 is going to be an exciting year for marketing where we will see some significant changes in strategy. Some of the top trends include:
– Smarter Social Media
– Simplicity
– Declining Campaign-Based Marketing
– Marketing tied to Revenues
– Mobile
After reading this article I learned quite a few things. First, if social media is becoming ever more important because for 2013 (according to Forbes), larger companies are going to steer away from campaign-based marketing and turn towards real-time strategies on social media. Smaller businesses will also start integrating social media actions that benefit them.
“[A] recent study by Fournaise Marketing Group that cited 73% of executives do not believe that marketing significantly ties to creating revenue.” – What? Really? I was quite surprised when I read that because even in marketing now we are taught to analyze the effectiveness of the implemented strategies. Furthermore, only 20% of global companies have incorporated mobile marketing strategies!?! I would’ve thought more companies would’ve jumped on ship with the recent-few-years smartphone sales.
Since marketing nowadays seem to be crowded with images or subliminal messages, I think Forbes may be right about simplicity standing out among all the complex marketing. For now, we sit, watch, and observe the changes. 🙂