Just a little while ago Mercedes Benz had announced the production of CLA class that is targeted towards the 20-30 and low 40s ages.
Mercedes had always (at least to me) seemed more of a luxury brand with an image focused on classy and comfort for the 35+ drivers out there but this new CLA car seems like a potential “want” even for me! With it’s aggressive sporty styling and it’s Apple Siri integration (hint hint Apple fans out there!), touch screen display and other cool geeky gadgets it really seems to be wanting a bigger piece of this market that BMW and Audi had dominated for quite some time.
Needless to say, Mercedes had recognized that the younger buyers (approx from our age 20s-35s) actually do hold enough buying power to generate more sales and profits for them. In my opinion cars are (generally speaking) the 2nd most expensive purchase a person will make (second to houses) and if a huge corporation like Mercedes thinks that the market is significant enough…then it is probably a good idea!
Anyone else like this car other than me? 🙂 I prefer the AMG model of the CLA though which sadly is a $15k increase in price tag 🙁
