Soooo recently there has been a huge boom in the “meme” sites and some companies have also adopted it and attempted to turn it into effective advertising.During this time some businesses have tried to use it and some have incidentally succeeded in gaining publicity, for example the Samsung Galaxy S3.
Before the launch of the Samsung Galaxy S3, a fanboy had posted on the Samsung Canada’s Facebook page asking for a free phone – and he attached a picture of a dinosaur. The dinosaur didn’t have specific captions on it like most memes would have but Samsung Canada had replied politely and attached a picture of a kangaroo on a unicycle (in my opinion very close to a meme if not one already). This resulted in a ton of positive public publicity that Samsung actually produced a custom Galaxy S3 with the picture of his dinosaur embedded on the hardcover of the back (link at bottom).
Does this look like a permanent/long-term marketing strategy to anyone? Personally I think memes are quite interesting and with the endless possibilities and variations, they are here to stay. Since it is also shared across the internet from multiple sites such as 9gag and reddit, it also has a very high change of going viral. This almost seems like a untapped marketing strategy that has a lot of potential and is inexpensive that many new start-up companies should be considering. Opinions?
