Sometimes the most simple of marketing plans are the most effective. Shreddies is a company that managed to take something so simple and make it into a genious promotion. I’m sure everyone has seen what I am talking about at some point. Shreddies took their old product and changed it into the new and improved product. They transformed their product into a new and improved state by simply turning their old shreddies and creating diamond shreddies.
This idea apparently originated from an intern at the agency who thought it was a funny idea. What makes this marketing strategy so effective in my mind is the fact that we’ve never really seen something like this before. It’s obvious that it is the same product just turned sideways but even something as simple as that had consumers talking about shreddies again. The next step to this campaign was to promote mixed boxes that were filled with diamond and regular shreddies. Being the first company that I know of to do something like this made this campaign a huge success as it got people talking about the product again without changing it in any way at all.
