I read an interesting post on a fellow classmates blog the other day. The blog talks about a certain band named the Wilderness Crew who are relatively unknown yet very, very good. He asks the question about what it takes to make a band popular and maybe why this certain band isn’t popular. I’ve listened to a bunch of their music now and i agree with the blog that this music is very good and I’m also surprised to see they have had very little exposure.
So after seeing this i did a little bit of investigating to see if they’ve been trying to market themselves and if so, how have they been going about this. They have a very well designed website with information about the band, their music, and links to purchase this music. They even have a Youtube channel where they have posted videos for fans to get to know the band even better (see below). The one thing the website is lacking however is news about upcoming concerts. They have a section on their site devoted to this but the last post on that was all the way back on June 1st.
Along with their Website, they also have social media accounts such as their Twitter, Facebook, and myspace pages. Obviously this is a smart idea in promoting a band as is it a free service that can be seen by anyone on the world. But yet again there is a problem with the way these accounts are being handled. The last post on their twitter page as well as their Facebook fan page is from September 26th which is more then a month without a post. Maybe they’ve been busy over the last little bit but if they were serious about becoming mainstream they would receive a huge boost by simply spending a bit more time managing these pages listed above. The music is so good and it is amazing to me how they are not well known yet, I feel that if they focus their efforts in the promotion of their band a bit more then they are now that they will gain huge success in the music industry, because they certainly have the talent to do so!