I just read a post on another classmate’s blog about the NHL history will be made ad campaign in which he, like me, thought that this was a very good campaign. The reaction from hockey fans seemed to be the same as they got people talking and many people even created their own history will be made commercials and they spread like fire on YouTube.
In his post, Andrew points out that these ads are something different which is why people might have generally liked them and how they generated such a good response. In my mind these ads were brilliant as they re-lived great moments in NHL history. I’m very interested in sports marketing and my first reaction when seeing this post was comparing them to the NBA “Where amazing happens” commercials. Both used a very similar tune in their respective commercials that gave me chills as I was watching them.
I think that major sports fans would be their main targets in both of these commercials but at the same time I think that these commercials could appeal to all different types of sports fans because of how different they are compared to most commercials. In watching both campaigns, I wondered which one came first and after a bit of research I found out that the NBA were the first ones. Obviously the NHL marketing unit must have seen how popular these commercials had become and how they were spreading all over the internet with people talking about them. I think it was a great idea by the NHL to jump on board and create their own set of commercials which were similar, but different enough to create more and more buzz with sports fans everywhere. The two commercials obviously have features about them that are different but they both do a great job in promoting their respective leagues in an attempt to break away from other sports leagues throughout North America.