Social media can be used as an outlet for many things; It can be used as a way for companies to interact with consumers, for individuals to keep up with their friends and any celebrities that they may chose to want to know more about, and even to take pictures of their food for the world to see on Instagram.
I want to focus this discussion on the recent problems that the NFL has faced in regards to the backlash over it’s so-called “replacement referees”. For those of you who have been living under a rock recently, the NFL and the referees entered into a lockout last June after they could not come to terms on a new deal moving forward. The NFL subsequently hired “replacement referees” to fill in for the regular referees, to show the real referees that they were not worth what they had been valuing themselves at.
What happened next was pure chaos, with fans from across the world coming together to voice their displeasure for these new referees, using social media as their main outlets.