As someone who has been working in the Finance industry for the past 5 months, nothing has intrigued me more than Facebook’s high-profile IPO and the disaster that has spawned from it. The biggest problem currently surrounding Facebook is how it will keep its revenues growing during a time where smartphone usage worldwide is increasing at an enormous rate. Although there is a very big problem surrounding the rise of smartphone usage and how to keep advertisement revenue growing for companies, it is not the only problem facing companies because of the worldwide popularity of Smartphones. Companies are now left with the problem of how to progress their Mobile SEO (Search Engine Optimization).
What is SEO?
SEO is the process of improving the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic” or “algorithmic”) search results. In short, it is making sure that your company appears high up in a search engine search (Google being the most important) over a variety of different search terms. People using Google or any other search engine every day, and for a company to be in the top 5 of search results is a major priority. Research has shown that almost no results are looked at past this point.
The Problem?