Sports marketing has always been an integral part of a companies philosophies. It gives companies a unique chance to put a face behind their brand for the world to see. The attractive stat about sports advertisement is the fact that 97% of America’s largest sports channel, ESPN, is watched live. It is easy for television viewers to record different shows and watch them at their convenience while skipping through all of the commercials, but when it comes to a sporting event, the luxury of PVR quietly fades away as watching a sporting event after you know the result simply just does not measure up.
You could go the traditional route and be another person to sponsor a Lebron James or Alex Rodriguez, essentially giving them another madlibs book to fill out (I enjoy {Company name} more than any other company, and you should all like {company name} with me). Although this route has worked for a number of companies, I believe that these days companies need to do something differently to separate themselves, and this is exactly what everybody’s favorite energy drink company has done. That company of course, is Red Bull, who have redefined sports marketing and given it a refreshing change that consumers can get behind.