For the most part, Mark Zuckerberg’s constant social innovations have been controversial among web users; however, it has not deterred him from continuing to lay down what is known as “Zuckerberg’s Law.” In other words, our modern Big Brother is determined to have “the amount that people share roughly double every year” (M.G., The Economist).
Facebook’s new designs certainly do that; through the timeline, other users can view your profile and history on Facebook in a chronological manner; furthermore, users can share their information through the use of social apps. It seems quite obvious to spark concern for the potential dangers to privacy these changes may bring, but in response, Zuckerberg simply states that the user is given the power to choose what to share. As these moves benefit Facebook by improving methods of targeting advertisements, which in turn solidifies its position over competitors in social networking, user preferences drive its ability to implement such changes.
Our lives may, at any time, be observed by the watchful eyes of other users, but we are ultimately those who decide the extent of that. With this in mind, don’t forget to pay Zuckerberg for his services in the currency he prefers: our privacy.