A man by the name of Walt Disney created a world within our world in 1955 . This innovative mind began his work in a garage with his brother Roy and in no time, had opened Disney Brother’s Studio to begin his career. Within a few decades, he stormed through the motion picture industry and arrived at the doorstep of his entrepreneurial venture.
John Schrumpeter would agree that Walt Disney was indeed, an entrepreneur in an industry he created. Disneyland was the first of its kind and created a whole new market; even today, it is still unmatched by other companies such as Universal Studios.
But Walt Disney Studios didn’t just stop there. Its expansion and success in motion pictures, television, celebrity endorsements, and global influence has contributed to its position as the “largest media conglomerate in the world in terms of revenue.” The company’s growth has also been achieved in an unprecedented amount of time, taking less than a century to expand from a garage to an international scope. What makes this business venture even more of a spectacle are the numerous risks involved. The extremely high start-up costs to build a fantasy world could have backfired and destroyed the potential of Walt Disney Studios. However, Disney had a vision and because of his determination and entrepreneurial qualities, we learn to value imagination as children.
