Twitter is a internationally renowned website with millions of users from around the world, millions of people tweet about their habits, lifestyles and most importantly, their experiences.

Twitter offers businesses real time data on product qualities, consumer satisfaction, consumer loyalty and consumer complaints and probable future improvements, a corporate presence on twitter is now almost essential for all major brands and businesses.

HR departments now expand their criteria to the twitter profiles, where they judge possible candidates based on their lifestyle, hobbies and preferences, which allows them to hire more appropriate employees.

companies now routinely conduct research in the form of twitter polls to gage consumer happiness and market performance, as the data presented has been proven to accurately represent that of the current market trend.

companies also currently use twitter to market events and new product releases, as well as running award and consumer recognition systems to improve and expand customer loyalty.

Organizations are also currently beginning to consider tweets written by customers on possible product improvement, as the tweets received by corporate accounts reflect each consumer type’s significant needs and allows the company to expand and respond for more information.

Titter is also an excellent marketing ground for new start ups wishing to reach broad consumer bases in a cost-effective manner and in spreading brand recognition.

http://blogs.wsj.com/digits/2013/10/07/what-can-business-do-with-twitter-data/

in attempt to add a new flare to the usual everyday chocolate chip cookie, the young entrepreneur Jesse Schwarz established his new cookie store at the age of 22, his reasoning being that not everyone should be forced to the unchanging chocolate chip cookie.

the young business man sells thousands of cookies a day, much in thanks to his training in the marketing field, where he adapted electronic marketing on social media sites such as Facebook, where he has a staggering following of 10,000 fans. Schwarz has also launched a website for his new start-up, YoDough.com , where businesses and individuals are able to place orders and have the cookies delivered straight to their doorstep!

Schwarz also attempts to gain endorsements, sponsorship and recognition by local stores and international celebrities so that he is better able to market his product to his customer base. To support this wide and varied customer foundation, Schwarz has hired a local bakery to do the manufacturing and shipping for Yo’Dough, cutting initial capital costs.

Schwarz started his company with zero investment, his own personal savings went into starting this organization but in return Schwarz is able to run the factory his way, under his own rules.

Schwarz’s focus strategy is working for him in the meantime, as his unique product and currently small consumer base allows for gradual progress and growth, and allows for brand recognition and loyalty to be established.

http://www.montrealgazette.com/business/your-business/Entrepreneurs+Cookie+business+oven/9008265/story.html

In the past week, the U.S. government has declared a government shutdown  effective as of October 1st, this is due to the inability of democratic and republican representatives to reach an effective decision over the federal health insurance bill, this sudden halt in the decision making and governing process has caused the government’s tax and subsidy system to come to a grinding stop. This pause in spending and funding has many effects on local business and public corporations, large amounts of labor, previously employed by the government, are now on paid leave or extended holiday, operations deemed non-essential by the government have also been closed or paused for the time being.

The economy is now suffering due to this shutdown, as business operations are interrupted, Gross Domestic Product and government revenue falls, leading to lower amounts of money flowing through the economy and decreasing wages and incomes in the long term. The U.S. Government is also discussing raising the debt ceiling in anticipation of a longer pause in business operations and more public business closing shop as the treasury estimates that it will find itself incapable of paying the country’s debts by October 17th.

http://www.theglobeandmail.com/report-on-business/economy/shutdown-to-slowdown-how-washingtons-mess-is-hurting-business/article14712510/?page=all