in attempt to add a new flare to the usual everyday chocolate chip cookie, the young entrepreneur Jesse Schwarz established his new cookie store at the age of 22, his reasoning being that not everyone should be forced to the unchanging chocolate chip cookie.
the young business man sells thousands of cookies a day, much in thanks to his training in the marketing field, where he adapted electronic marketing on social media sites such as Facebook, where he has a staggering following of 10,000 fans. Schwarz has also launched a website for his new start-up, YoDough.com , where businesses and individuals are able to place orders and have the cookies delivered straight to their doorstep!
Schwarz also attempts to gain endorsements, sponsorship and recognition by local stores and international celebrities so that he is better able to market his product to his customer base. To support this wide and varied customer foundation, Schwarz has hired a local bakery to do the manufacturing and shipping for Yo’Dough, cutting initial capital costs.
Schwarz started his company with zero investment, his own personal savings went into starting this organization but in return Schwarz is able to run the factory his way, under his own rules.
Schwarz’s focus strategy is working for him in the meantime, as his unique product and currently small consumer base allows for gradual progress and growth, and allows for brand recognition and loyalty to be established.