{"id":29,"date":"2011-02-03T23:48:36","date_gmt":"2011-02-04T07:48:36","guid":{"rendered":"https:\/\/blogs.ubc.ca\/estherlaw\/?p=29"},"modified":"2011-02-04T00:22:34","modified_gmt":"2011-02-04T08:22:34","slug":"donttouchmys___","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/estherlaw\/2011\/02\/03\/donttouchmys___\/","title":{"rendered":"Don&#8217;t touch my s___!"},"content":{"rendered":"<figure style=\"width: 441px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.heyuguys.co.uk\/images\/2010\/11\/The-Roommate.jpg\" alt=\"\" width=\"441\" height=\"671\" \/><figcaption class=\"wp-caption-text\">http:\/\/www.heyuguys.co.uk\/images\/2010\/11\/The-Roommate.jpg<\/figcaption><\/figure>\n<p>As best as schools try (who knows if they&#8217;re actually trying) to pair up roommates, it is not out of the ordinary to hear friends and acquaintances complain once in a while (or always) about the difficulties in sharing a room with another person; the windows are always left open, the windows are always kept closed, the boyfriend&#8217;s always over&#8230;the list drags on and on. None, however, can probably fathom to college student Sara (Minka Kelly of <em>Friday Night Lights<\/em>)&#8217;s problem in <em>The Roommate<\/em> when she gets assigned with Rebecca (Leighton Meester of <em>Gossip Girl<\/em>), an emotionally unstable freshman with a growing bizarre obsession of her.<\/p>\n<p>With a February 4th release date, I had seen countless promotions for this movie plastered all over the digital network. I was well aware of this movie&#8217;s existence, but had not paid any particular attention to any of its promotions&#8211;that is, until my roommate (&#8230;uh oh) sent me a link to this:<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=I9RQZtg9Kk8[\/youtube]<\/p>\n<p>Her intentions of sending me this clip may not be 100% known (I swear, I have not &#8220;touched her s___&#8221;..except for a few eating utensils here and there), but thanks to her, <em>The Roommate<\/em> has finally managed to catch my undivided attention for 2 whole minutes. 5 things I liked about this ad:<\/p>\n<ol>\n<li>The generic background music for all things related to donation pleads (think SPCA and BC Children&#8217;s Hospital).<\/li>\n<li>It&#8217;s uploaded onto College Humor, a site that university\/college students (its target market!) frequently visit.<\/li>\n<li>The situation is a problem that most university\/college students can related to: its target market will feel more inclined to view the movie as the promotional clip touches on something that is more personal to the crowd.<\/li>\n<li>Leighton Meester of <em>Gossip Girl<\/em> (!), a show that its target market easily recognizes.<\/li>\n<li>Humour<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Maybe my roommate is trying to tell me something here&#8230;<\/p>\n","protected":false},"author":5723,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[4644,8606,176302,1278,176301,232],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-college","tag-gossip-girl","tag-leighton-meester","tag-movie","tag-the-roommate","tag-university"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/users\/5723"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":37,"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/posts\/29\/revisions\/37"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/estherlaw\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}